Privacy Policy
Last Updated: March 6, 2026
South Pointe Elementary ("we," "us," or "our") is committed to protecting the privacy of visitors to our website. This Privacy Policy explains how we collect, use, and protect information when you visit our website.
Information We Collect
Information You Provide
When you use our website, you may voluntarily provide personal information such as:
- Name, email address, and phone number (when submitting contact forms or enrollment inquiries)
- Student information (when completing enrollment applications)
- Any other information you choose to provide in forms, surveys, or communications
Information Collected Automatically
When you visit our website, we automatically collect certain information through cookies and similar tracking technologies, including:
- Your IP address and browser type
- Pages you visit on our website
- Time and date of your visit
- Referring website or source that directed you to our site
- Device information and operating system
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to improve your experience on our website and to understand how visitors interact with our site. Specifically, we use:
Google Analytics
We use Google Analytics to collect anonymous information about website traffic and usage patterns. This helps us understand which pages are most popular, how visitors navigate our site, and how we can improve the user experience.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Google Ads and Conversion Tracking
We use Google Ads to promote South Pointe Elementary online. Google Ads uses cookies to:
- Track conversions (such as enrollment inquiries or form submissions)
- Show relevant ads to prospective students and families
- Measure the effectiveness of our advertising campaigns
You can opt out of personalized advertising by visiting Google Ads Settings.
Managing Cookies
Most web browsers allow you to control cookies through your browser settings. You can choose to block all cookies, accept cookies only from specific websites, or delete cookies after each browsing session. Please note that blocking or deleting cookies may affect your ability to use certain features of our website.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide requested information
- Process enrollment applications
- Improve our website and user experience
- Analyze website traffic and usage patterns
- Measure the effectiveness of our marketing and advertising campaigns
- Communicate with prospective and current students and families
- Comply with legal obligations
Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
- Service Providers: Third-party vendors who assist us with website operations, analytics, and advertising (such as Google)
- The Leona Group: Our school management organization, for administrative and educational purposes
- Legal Requirements: When required by law, court order, or governmental authority
- School Safety: When necessary to protect the safety and security of students, staff, or school property
Student Privacy Protection (FERPA)
South Pointe Elementary is committed to protecting student privacy in accordance with the Family Educational Rights and Privacy Act (FERPA) and other applicable laws.
Important Note About This Privacy Policy
This Privacy Policy applies to information collected through our public website. Student educational records are protected under separate FERPA policies and are not covered by this website Privacy Policy. For questions about student educational records, please contact the school office.
Your Rights Under FERPA
Parents and eligible students have the following rights under FERPA:
1. Right to Inspect and Review Educational Records
Parents and eligible students have the right to inspect and review the student's education records within 45 days of submitting a request to the school.
2. Right to Request Amendment of Records
Parents and eligible students have the right to request that the school correct records they believe to be inaccurate, misleading, or in violation of privacy rights.
3. Right to Consent to Disclosures
Generally, schools must have written permission from parents or eligible students before releasing any information from a student's education record.
4. Right to File a Complaint
Parents and eligible students have the right to file a complaint with the U.S. Department of Education concerning alleged failures by the school to comply with FERPA requirements.
File complaints with:
Family Policy Compliance Office
U.S. Department of Education
400 Maryland Avenue, SW
Washington, DC 20202-5901
Children's Privacy and COPPA Compliance
South Pointe Elementary serves students in grades K-8, including children under the age of 13. We are committed to protecting the privacy of children in accordance with the Children's Online Privacy Protection Act (COPPA) and applicable state laws.
COPPA Compliance Statement
We comply with the Children's Online Privacy Protection Act (COPPA). We obtain verifiable parental consent before collecting, using, or disclosing personal information from children under 13 for enrollment and educational purposes.
Information Collection from Children
We may collect the following types of information from or about children under 13:
- Enrollment Information: Name, date of birth, grade level, and contact information provided by parents/guardians during the enrollment process
- Educational Records: Academic performance, attendance, and other educational data (protected under FERPA)
- Contact Information: Parent/guardian email addresses and phone numbers for school communications
- Website Usage: Anonymous technical information collected through cookies when visiting our public website (no personal information is knowingly collected from children browsing our public website)
Parental Consent and Rights
Before we collect any personal information from a child under 13, we will:
- Provide parents/guardians with notice of our information practices
- Obtain verifiable parental consent through our enrollment process
- Allow parents/guardians to review the information collected from their child
- Provide parents/guardians the opportunity to prevent further collection or use of their child's information
Right to Review
Parents and guardians have the right to review any personal information collected from their child. To request access, contact the school office at (480) 924-1500.
Right to Refuse or Revoke Consent
Parents may refuse to allow further collection or use of their child's personal information, or revoke previously granted consent. However, this may prevent the child from participating in certain school activities or services.
Right to Delete Information
Parents may request deletion of their child's personal information, subject to legal retention requirements for educational records. Contact the school office to request deletion.
Public Website Usage by Children
Our public website is designed to provide information to parents, guardians, and prospective families. We do not knowingly collect personal information from children under 13 through our public website without parental consent. The website uses cookies for analytics purposes, but these do not collect personally identifiable information from children.
Third-Party Services
We may use educational technology services and platforms that interact with students. Before using any such services with students under 13, we:
- Obtain parental consent as required by COPPA and school policies
- Ensure service providers comply with COPPA and applicable student privacy laws
- Review privacy policies and data practices of third-party services
- Limit data collection to what is necessary for educational purposes
For questions about COPPA compliance or children's privacy, please contact:
South Pointe Elementary
2929 E McKellips Rd, Mesa, AZ 85213
Phone: (480) 924-1500
Data Security
We implement reasonable security measures to protect the information we collect. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
Your Rights and Choices
You have the right to:
- Access the personal information we have collected about you
- Request correction of inaccurate information
- Request deletion of your information (subject to legal retention requirements)
- Opt out of receiving promotional communications
- Opt out of cookies and tracking technologies (as described above)
To exercise any of these rights, please contact us using the information below.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:
Note: This Privacy Policy applies to information collected through our public website. For information about student educational records and FERPA rights, please contact the school office.